My Experience
I am a seasoned designer with 12 years of experience creating consumer products for iOS and web across various tech companies. As the founding designer at Safara, I designed an entire iOS app and web platform that achieved a 5.0 App Store rating, a TrustPilot score of 4.6, and an NPS of 72. My expertise spans product strategy, UI/UX design, and design systems, with a track record of improving key metrics such as conversion rates and user engagement.I am also a well-rounded designer with experience in leading design teams, mentoring talent, and collaborating with senior cross-functional partners to drive product vision and execution. At companies like FanDuel and Harry’s, I designed innovative features that increased user engagement and revenue. At MakeSpace, I made significant contributions to the design system, and as the first UX designer at SoulCycle, I worked on complex enterprise applications to support the business.
My Approach
In my work, I take a holistic approach to design that includes building design systems, mentoring younger designers, contributing to product strategy, defining user flows, designing wireframes, crafting user interfaces, building prototypes, and collaborating with engineers to resolve edge cases that may arise during development. I'm passionate about advocating for design best practices and regularly mentor and coach younger designers. I've also contributed thought pieces on design to various industry publications, including A List Apart and uxmag.com.